The head position of the eating house information Web site in Japan is a finally turnover .
This year comes, and "Eating log" that Cacaccom manages passes" with the user base, and the eating log .... hardens the seat of the head position ..management.. .."...
It is a source of information to divide light and shade of both.
It is features to make the Web site based on information that and the eating house send, and is ,so to speak, the Internet version of the eating house guide book that collects advertisements of the eating house.
Publishing information is raised because it turns round .... eating house, the eating house is basic, and it is basic to publish sent information.
On the other hand, the eating log is a Web site where word of mouth of the eating house that the net user contributed without permission was accumulated. It is features that information on user's "Honne" base is written regardless of the intention of the eating house. Price comparison Web site｢Price. com｣Is managed, and Cacaccom that has used word of mouth as important contents of the Web site is a deployment lingua in eating house information as for the know-how.
Now, information that the individual sent has a big influence from the proprietor and sending the media side on the net user it , for example, the blog and SNS though the starting Internet. Sending the side where it wants to sell the thing is losing the influence power fast compared with consumer's information.
The eating house side was that support moves from sending Cata type to the eating log method that the user sent in eating house information in such a flow.
In, there is a characteristic of information that the eating house sends, too and the setback of the corporation demand by a recent depression is a contrary wind because it has matched the target to the corporation demand such as feasts. On the other hand, "No failure equipment in Era" psychology ..plus.. works severely than inside and user's who becomes it as for Ftocoro ..center.. circumstances demand private (so-called belly) the eating log.
The change in the use trend realistically influences the bottom line of and Cacaccom.
1st quarter (period on the April-June of'10) settlement of accounts at the period on March, 2011 of stayed by the top line in corresponding ratio to the previous year 8.3% increase, and it became drastic minus, that is, *7% in the quarter-on-quarter. As for the 1st quarter, dropping stands out when thinking the stay for the period on the April-June of'09 by minus extent of *1.7% compared with the period of the January-March even though the off-demand season. The operating income swelled with the business system strengthening that aimed at increasing the sale the sales promotion expense, and became decreased earnings of *4% by corresponding ratio to the previous year.
Most of earnings of is an information publishing fee to the Web site received from the eating house.
50,000 yen in the monthly sum in case of the case of main force's sales promotion regular member plan. The business net is put on the whole country and it is made to come round, and the business member turns honestly round the eating house and it orders it. The novel order is incorporated up to now, the option of various Unagacoucoc is sold to existing client's eating house according to the year end party season etc. , and earnings a eating house have been hiked (Averages lower more than 50,000 yen because it is Naochika and there is a low member of service and the price level from about 35,000 yen and the sales promotion regular member).
However, existing client's cancellation increases in one's feet and earnings for each eating house are unable to move upward, too.
It is because the cost performance of the advertisement publishing of has decreased from stagnation of the Web site use in addition to closing the eating house having increased by the depression of the dining out industry segments. As a result, the information publishing fee from the eating house is reaching the ceiling after peaking in the end on last year of the year end party season, and this hits bottom line directly.
The influence is a small to the bottom line of last year still. began by 5000 yen a month and a little sum as the account is to begin with real the pay information for eating house publishing the other eating log of CacaccomHowever, the top line of 285 million yen is summed up by the 1st quarter (period on the April-June of'10) at the period on this March, '11. 3.1 times and quarter-on-quarters have advanced rapidly with 47.7% compared with the year-ago quarter. The eating house where the pay service is used is put by about 10,000 shops aiming at 20,000-30,000 shops at the end of this term at the end of June.
It is an individual that makes core information on the eating house for the eating log who contributes word of mouth. Even if the information publishing and it ..eating house side.. attaches, it is not at all, and the Kon ape of marketing by the member of .... business leaves the eating house. Only telephone business by the few people extremely : business to the eating house with the order by way of the net. Therefore, the charge that Cacaccom drops is very few.
Because therefore, fee of low price of 5000 yen a month is good at setting
As the eating house under the depression, might the acceptable level in a not good origin in case of 5000 yen though 50,000 yen of by the business member ..the support.. is tight. Cost-effectiveness is the same also by 1/10 of ..ability to pull in more customers of the eating log...
The eating log of the cost performance is better because there are times in the eating log in ability to pull in more customers on the entire Web site as a whole ..that... the difference of each storeThe difference and Tona of the power of bottom line of both might have shown up it.
It is thought that this fixed charge system not proportional to sales of the eating house is not reasonable though monthly sum Cakinsei is taken from a technical constraint in Cacaccom. Only when the technology development is advanced, and it led to sales of an actual eating house by way of the eating log, the mechanism of the yield compensation type where compensation is generated is discussed. Then, it is thought that a skeptic eating house can be incorporated into the effect of drawing customers with the net fast.
On the other hand, place where renewal on turn and Web site is advanced to defensive.
The display of the search result was improved besides increasing it, and the user made the eating house easy to retrieve the display of top page etc. in amendment Shite volume of information according to the purpose in April. The page of the store introduction is improved, and it devises, and not only the personal computer but also service for carrying and a smart phone has been enhanced like features of the store or more being stressed in July.
Moreover, to tell the truth a lot of business members are employed, and "Business power" that does an approach cordial compared with the eating house is a strong point though is a glance net enterprise. It emphatically works on the enrichment of the system of business to support the client eating house and to develop a novel merchant this term.
. of business power + eating house official informationEating log information technology + by word of mouth of confronting. The Gatinco match that makes the dining out industry segments under the depression a stage seems to improve heat further.
- Transition http://lib.toyokeizai.net/public/image/2010082000838517-2.gif of number of per diem Web site visitors by total of diagramatic chart/google
- Cacaccom (2371)--'Eating log' Http://tabelog.com/
- (2440) Http://www.gnavi.co.jp/
- Image http://alp.jpn.org/up/src/normal1386.jpg
- Source http://www.toyokeizai.net/business/strategy/detail/AC/aa3ee7e606b398bbb813c33a1283da0b/page/1/
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