Nissin Food Products Co.,Ltd. (The president: Susumu Nakagawa) strengthens the tool material, and puts "Cup noodle Calais" on the market in the whole country on Monday, September 14.
【 intention of development ]
｢Be new and Good egg!. Cup noodle｣The cup noodle brand ..concept.. .."Evolution".. is continued.
Char hiss "Roller char" made Corotsu was assumed to be a second step to "Cup noodle" as the first bounce in April, 2009 and "Adductor muscle of shellfish" entered "Cup noodle seafood noodle" in July, 2009.
And, "Calais exclusive use roller char" enters "Cup noodle Calais" as the third bounce this time.
Real square cut char hiss "Char hiss who makes it to Corotsu" of features ..taking the place.. .."Calais exclusive use roller char".. good at die minced meat that has been used up to now of juicy pork is a new tool material in Calais for short "Roller char" to the cooked seasoning only for done cup noodle Calais.
The customer actually feels the palatability of "Cup noodle Calais" by this tool material strengthening, and the activation of the cup noodle brand and the entire cup noodle marketplace is aimed at.
【 merchandise concept ]
The Calais exclusive use roller char enters the third "Be new and Good egg!" cup noodle bounce "Cup noodle Calais", and the palatability is further UP.
The palatability of the noodle and soup takes the place of the die minced meat that has been used for the state as it is up to now, developed newly to the Calais exclusive use, and improves the palatability further by putting real square cut char hiss "Calais exclusive use roller char".
Customer's satisficing to cup noodle Calais is improved further by the tool material strengthening that improves not only the palatability but also "Sense of existence" and "Eating answer".
【 merchandise features ]
(1)Noodle
Noodle hot water is not postponed easily, and it is delicate and with Kosi and hung seeing.
(2)Soup
Calais soup with familiar sense of security.
(3)Tool material
Good of juicy pork is square cut char hiss real features, and "Calais exclusive use roller char" in the cup noodle Calais exclusive use made seasoning cooked in Calais for short. Potato, Panax ginseng, Allium fistulosum, and minced meat pork.
【 advertisement deployment ]
Television CM is developed in the whole country according to the sale.
Attractive CM that Mr. Takuya Kimura who is CM character of "Cup noodle" solicits "Calais exclusive use roller char" to its maximum is progressed.
http://release.nikkei.co.jp/detail.cfm?relID=229612&lindID=4
http://release.nikkei.co.jp/attach_file/0229612_01.jpg
Japan is good country!
http://japan-power.net/
PLEASE come here!
